December 19, 2011
Inside The Atlantic: How One Magazine Got Profitable by Going 'Digital First'

Inside The Atlantic: How One Magazine Got Profitable by Going Digital First
The Atlantic’s James Bennet, Scott Havens, Bob Cohn and Justin Smith. Photo courtesy of Richard A. Bloom. With consecutive quarterly growth in both print and digital advertising sales, The Atlantic has emerged as a vanguard in an industry harassed by declining ad revenues and falling cir…